Aaron Bours

I liked to color outside the lines as a kid. Still do. ✍️

B2B SaaS marketing is stereotypically boring. I’m a huge proponent of coloring outside those lines with the stylings of B2C. Let's call it people-to-people (P2P) marketing, if it needs a label. At the end of the day, C-Levels, VPs and Directors of Fortune 500 companies probably watch Star Wars, order pizza and have read Dr. Seuss growing up. Brand building starts with understanding people, and how similar a lot of us actually are.

That's what I'm doing now, at Hyro—building a brand for a company that provides conversational AI experiences for healthcare and real estate. We’re helping enterprises to easily communicate with customers using their own niche language, across the channels that matter most.

Prior to Hyro, I was part of the Product Development team at Google Duplex (the human-sounding AI system that books your reservations at restaurants and hairdressers). Before that, I was on the go-to-market team for emerging technologies at Check Point and at Darling NYC in brand marketing.

In my free time you can catch me:

- Hosting parties (yes, professionals do this too)
- Proudly serving in the IDF Reserves (yes, I said proudly)
- Watching the NY Knicks lose
- Running on Tel Aviv's boardwalk

✌️❤️