Aaron Friedman

About
Aaron is the Senior Product Marketing Manager at Skai.

Prior to joining Skai, Aaron led marketing for Propel. was the B2B marketing lead at Guesty leading all content marketing efforts, the enablement manager at monday.com where he worked with the entire partnership network on product positioning, sales strategy, and value selling and managed the client services team at SimilarWeb where he analyzed and presented advanced-level market research, insights, and marketing intelligence.

Aaron had spent 10 years in the agency world working at major agencies such Resolution Media, (part of Omnicom Media Group) where he played an integral part in laying the foundation for their SEO and social solutions, and the Zocalo Group, a word of mouth digital agency, where he specialized in social media analysis and emerging media tools for digital marketing programs. He also created and ran the SEO team at Spark Communication, (part of Starcom Media Group, a Publicis agency), and was the Director of SEO and Kahena Digital. Aaron has a vast experience leading client strategy ranging from local, digital marketing, to national and global search marketing.

Among his roles, Aaron developed new processes driven by research and technology in order to improve services and offerings, and later, he took on major roles in business development and company branding, as well as built strategic partnerships for each organization.

Aaron also ran his own independent consultancy which focused on creative digital marketing (web presence optimization, SEO, and online branding). and specializes in social media strategy development, its convergence with SEO, and creative content creation.

Aaron writes for his personal blog about life, digital marketing, and the relationship between search & social, as well as Search Engine Land, Marketing Land, & contributes to the other publications across the web. You can find Friedman speaking at SMX, SES, PubCon, and other conferences around the world.

Aaron is a business & marketing graduate of Yeshiva University, Sy Syms School of Business. When not working, you can usually find him spending time with his wife, kids, and training his search and rescue dog.