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Jupiter Moneys' retention onion - The ultimate user engagement framework
Oct 06, 2023
Podcast Episode

Currently, leading Growth Charter at Jupiter, Neo Bank. As a part of the role, responsible to drive user retention & monetisation through product led growth approach.

Led the Growth Charter at Trell - India’s largest social commerce platform with 50 Million Monthly Active Users. The role involved leading a team of 100+ Growth, Content & user research experts to drive projects focused on User Acquisition, Retention, Engagement & Monetisation. Received “Women who Lead 2021- Growth & Strategy Leader of the Year Award”, an initiative by the Ministry of Women & Child Development, Government of India & "Women Disruptors 2022" recognition by AdGully for my work at Trell.

Earlier to Trell, co-founded Sandbox focused on building quality child-care solutions combined with early learning for children less than 6 years of age. Achieved 3X growth in 4 years through sustainable & community-driven business strategy. Grew as a Business Leader as well as an Early Learning Expert.

Bachelor of Technology (B Tech) & Master of Technology (M Tech) from IIT Bombay (2015).

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