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How Haptik Augmented Mondelez India's Seasonal Marketing Strategy
Oct 16, 2023
Case Study
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As the Global eCommerce Director - Commercial Strategy and Growth at Mondelēz International, I am responsible for defining and executing the global eCommerce vision and strategy for one of the world's largest snack company. With over 20 years of experience in the CPG industry across various markets and functions, I have a deep understanding of the consumer behavior, market dynamics, and digital trends that shape the eCommerce landscape.

My core competencies include brand marketing, sales, digital commerce and RTM transformation. I have a proven track record of delivering accelerated business results and building closer connections with consumers through innovative and data-driven eCommerce solutions. Some of my key achievements include leading the global direct-to-consumer platforms, new market expansion, EB2B, last milers, cross border, and online gifting business for Mondelēz, as well as building the India eCommerce business from scratch and making it the fastest growing eComm BU in the company. I am a firm believer in the power of speed to achieve success and set big goals. I am passionate about driving growth and innovation in the eCommerce space and empowering my team to reach their full potential.

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