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With over 14 years of experience in new business development, I am the Founder and Managing Director of Gray Matters, a consultancy that helps B2B businesses of all sizes grow and thrive. I am also the Founder of BD Matters, an exclusive community and marketplace of the world's best business development talent.
My mission is to change the perception of sales and help people learn to love it. I work with clients to discover their purpose, vision, and brand positioning, design and implement effective new business and marketing strategies, and mentor and support them to execute their plans. I also champion and improve the standards and practices of business development in the creative and digital industries, as an Expert Advisor at the Design Business Association (DBA) and the New Business Community Lead at BIMA.