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I quit my 9 to 5 secure job as a product marketer to build a product.
The first product was a failure, didn't understand what to do as a marketer in a startup (meaning zero budget), where to invest my time, how important is to understand the customers, and their JTBD.
On the other hand, it was a huge success because this is how Socialinsider came out. While I struggled with the first product and didn't want to let go, we already had a product marketer fit for Socialinsider.
Now, I'm an entrepreneur, a builder, a data-driven marketer, wife, mother, and veggie cookies baker.
I'm addicted to psychology and obsess with understanding the 'why' of every customer's move.
With Socialinsider, we help digital agencies to win clients' pitches, get in-depth social media analytics, create presentation-ready reports, get competitive insights, measure the social media performance across multiple channels, and much more.
Socialinsider is being used by top agencies and companies worldwide such as: TBWA, Geometry, Tribal Worldwide, Unicef, Honda, Volvo, Rolls-Royce, Beko, etc.
My work as a marketer was featured on Social Media Today, Social Media Examiner, Content Marketing Institute, WeRSM, and many others.
Wanna talk?
Ping me on adina@socialinsider.io or @adinajipa on Twitter.