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I create user experiences through UX writing and copywriting - also known as designing with words.
I evolved as a UX writer after a journey of 10+years, through roles in digital marketing, social media strategy, content management and product management.
They all share a common goal (good user interactions), a primary method (purposeful communication), and a key skill - collaboration across product, design, research and development teams.
After building growth programs for Google’s partner agencies, I designed the social media strategy for ING’s retail banking unit, and worked on the complete content & UI copy re-creation for PayPro, a SaaS company.
I acted as copywriter & UX writer for several blockchain projects (Tokit, Singular DTV, Alethio, Gitcoin) and led product management for a blockchain-based training platform (Frizbee).
My key skills are UX writing, copywriting and brand voice creation.
I’m equal parts strategic and creative in my work.