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A senior Analytics Lead based in London, UK. With 15 years of both managerial and hands on experience working within data/analytics teams in mainly growth businesses (Yahoo, Trainline, Moonpig, Siemens, TikTok, Badoo, WorldRemit and more). Specialised increasingly over the years in Marketing Analytics, Web Analytics and Market Research.
Currently working as an independent marketing analytics consultant, and occasionally as a speaker.
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