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Dynamic senior digital marketing leader with a versatile background encompassing marketing automation, digital marketing, demand generation, lead nurturing, events, content marketing, web design, customer relationship management, and branding. With over a decade of experience, I have consistently delivered impactful marketing campaigns across diverse industries, collaborating closely with management teams to achieve organizational goals. I excel in team leadership, having guided teams to success for over four years. My educational foundation includes a B.A. in Mass Communications with double concentrations in Journalism and Media Production from Franklin Pierce University, as well as a Master of Arts Degree in Integrated Marketing Communications from Emerson College.

Specialties:

Account Based Marketing: Crafting targeted strategies to engage key accounts and drive meaningful conversions.

Marketing Communications: Effective communication strategies that resonate with target audiences.

Marketing Automation: Leveraging automation tools to streamline processes and enhance customer experiences.

Brand Identity/Positioning: Creating and refining brand identities to resonate with customers and stakeholders.

Digital/Social Media: Implementing digital and social media campaigns for increased visibility and engagement.

SEO/Google Adwords: Executing search engine optimization and pay-per-click strategies to boost online presence.

Strategic Concept Development/Deployment: Formulating innovative concepts and translating them into successful campaigns.

Integrated Marketing Strategy: Creating comprehensive strategies that unify various marketing channels.

Promotion/Campaign Development and Execution: Developing compelling promotional campaigns from inception to fruition.

Lead Generation/Lead Nurturing: Generating and nurturing leads for increased conversion rates.

Creative Development & Process: Orchestrating creative processes to produce impactful marketing assets.

Agency Management: Collaborating with agencies to execute successful campaigns.

Video Production/Editing: Crafting engaging video content to captivate audiences.

Public Relations: Implementing PR strategies to enhance brand visibility and reputation.

My passion for driving results, combined with my strategic mindset, has consistently translated into successful marketing initiatives. With a strong foundation in both education and practical experience, I am poised to deliver exceptional value to organizations seeking a senior digital marketing leader.

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