Dynamic senior digital marketing leader with a versatile background encompassing marketing automation, digital marketing, demand generation, lead nurturing, events, content marketing, web design, customer relationship management, and branding. With over a decade of experience, I have consistently delivered impactful marketing campaigns across diverse industries, collaborating closely with management teams to achieve organizational goals. I excel in team leadership, having guided teams to success for over four years. My educational foundation includes a B.A. in Mass Communications with double concentrations in Journalism and Media Production from Franklin Pierce University, as well as a Master of Arts Degree in Integrated Marketing Communications from Emerson College.
Specialties:
Account Based Marketing: Crafting targeted strategies to engage key accounts and drive meaningful conversions.
Marketing Communications: Effective communication strategies that resonate with target audiences.
Marketing Automation: Leveraging automation tools to streamline processes and enhance customer experiences.
Brand Identity/Positioning: Creating and refining brand identities to resonate with customers and stakeholders.
Digital/Social Media: Implementing digital and social media campaigns for increased visibility and engagement.
SEO/Google Adwords: Executing search engine optimization and pay-per-click strategies to boost online presence.
Strategic Concept Development/Deployment: Formulating innovative concepts and translating them into successful campaigns.
Integrated Marketing Strategy: Creating comprehensive strategies that unify various marketing channels.
Promotion/Campaign Development and Execution: Developing compelling promotional campaigns from inception to fruition.
Lead Generation/Lead Nurturing: Generating and nurturing leads for increased conversion rates.
Creative Development & Process: Orchestrating creative processes to produce impactful marketing assets.
Agency Management: Collaborating with agencies to execute successful campaigns.
Video Production/Editing: Crafting engaging video content to captivate audiences.
Public Relations: Implementing PR strategies to enhance brand visibility and reputation.
My passion for driving results, combined with my strategic mindset, has consistently translated into successful marketing initiatives. With a strong foundation in both education and practical experience, I am poised to deliver exceptional value to organizations seeking a senior digital marketing leader.