Alessandro Colarossi

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Demystifying Google Analytics 4 Event Tracking: A Comprehensive Tutorial

Demystifying Google Analytics 4 Event Tracking: A Comprehensive Tutorial

Jul 10, 2023

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Latest Content

PPC for Retail: Biggest Trends, Challenges, & Strategies for Success

PPC for Retail: Biggest Trends, Challenges, & Strategies for Success

Apr 25, 2024

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Programmatic Advertising: What It Is & How It Works

Programmatic Advertising: What It Is & How It Works

Mar 14, 2024

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The Most Useful AI Features in Google Analytics 4

The Most Useful AI Features in Google Analytics 4

Feb 14, 2024

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What Is Google Consent Mode? (+How to Implement It)

What Is Google Consent Mode? (+How to Implement It)

Jan 31, 2024

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6 Best Landing Page Builders (+Checklist to Find the Right Fit)

6 Best Landing Page Builders (+Checklist to Find the Right Fit)

Dec 19, 2023

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How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!

How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!

Dec 12, 2023

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8 Super-Helpful AI Features in Google Ads

8 Super-Helpful AI Features in Google Ads

Dec 05, 2023

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Easy Guide to Offline Conversion Tracking in Google Ads

Easy Guide to Offline Conversion Tracking in Google Ads

Oct 30, 2023

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6 Ways to Use ChatGPT for SEO That Won't Kill Your Rank

6 Ways to Use ChatGPT for SEO That Won't Kill Your Rank

Oct 17, 2023

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Google Ads for Lead Generation: 10 Practical Strategies That Really Work

Google Ads for Lead Generation: 10 Practical Strategies That Really Work

Aug 23, 2023

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PPC for Retail: Biggest Trends, Challenges, & Strategies for Success

Article

PPC for Retail: Biggest Trends, Challenges, & Strategies for Success

Programmatic Advertising: What It Is & How It Works

Article

Programmatic Advertising: What It Is & How It Works

The Most Useful AI Features in Google Analytics 4

Article

The Most Useful AI Features in Google Analytics 4

What Is Google Consent Mode? (+How to Implement It)

Article

What Is Google Consent Mode? (+How to Implement It)

6 Best Landing Page Builders (+Checklist to Find the Right Fit)

Article

6 Best Landing Page Builders (+Checklist to Find the Right Fit)

How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!

Article

How to Make a Click-Worthy YouTube Thumbnail (+Free Tools!

8 Super-Helpful AI Features in Google Ads

Article

8 Super-Helpful AI Features in Google Ads

Easy Guide to Offline Conversion Tracking in Google Ads

Article

Easy Guide to Offline Conversion Tracking in Google Ads

6 Ways to Use ChatGPT for SEO That Won't Kill Your Rank

Article

6 Ways to Use ChatGPT for SEO That Won't Kill Your Rank

Google Ads for Lead Generation: 10 Practical Strategies That Really Work

Article

Google Ads for Lead Generation: 10 Practical Strategies That Really Work

How to Use Google Tag Manager: The Only Guide You'll Ever Need (with Video Tutorials!)

Article

How to Use Google Tag Manager: The Only Guide You'll Ever Need (with Video Tutorials!)

Demystifying Google Analytics 4 Event Tracking: A Comprehensive Tutorial

Article

Demystifying Google Analytics 4 Event Tracking: A Comprehensive Tutorial

How to Harness the Power of Generative AI in Digital Marketing Responsibly & Effectively

Article

How to Harness the Power of Generative AI in Digital Marketing Responsibly & Effectively

Unlocking the Power of Dynamic Remarketing for Retail: A Step-by-Step Guide

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Unlocking the Power of Dynamic Remarketing for Retail: A Step-by-Step Guide

Why & How to Set Up Google Ads Enhanced Conversions

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Why & How to Set Up Google Ads Enhanced Conversions

How to Get Found Online: Our Top 9 Tips for Local Service Businesses

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How to Get Found Online: Our Top 9 Tips for Local Service Businesses

3 Key GA4 Features All Advertisers Should Leverage (& How)

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3 Key GA4 Features All Advertisers Should Leverage (& How)

I am an accomplished digital marketing professional with over a decade of experience in various tech fields. I currently work as a Customer Success Manager at Google and teach Digital Marketing at Sheridan College in Ontario, Canada. I also co-authored the book "Becoming Artificial" and write articles for Philosophy Now Magazine and various digital marketing websites.

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