Latest Content
A marketer, creative problem-solver and strategic thinker with a strong focus on digital and on driving results. As a copywriter I am equally adept at opening a conversation, or closing a sale.
Originally from the UK, I began my marketing career in New Zealand six years ago. In that time I have worked at the forefront of the industry across every aspect of both digital and traditional marketing.
Starting with a small team of content writers, community managers and graphic designers at Gopher, I was able to build up a portfolio of over a thousand clients, providing Adwords, SEO and social media solutions for SMEs New Zealand wide.
Following this I went on to lead the content and design team for one of the country’s leading e-commerce platforms, GrabOne. My skills were soon utilised to deliver GrabOne's Social Media and Content Marketing strategies, before going on to become Marketing Communications Manager E-commerce for NZME. In this role I have led a successful repositioning of the GrabOne brand and I am currently working on a $2.5 million relaunch campaign.
I like to think I'm something of a hybrid – a cross between a digital marketer and old-school creative. So I'm driven by data and results yet also love using creativity to solve problems for my employers and clients. I have conceived and executed campaigns for Spark, UBER, Honda, as well as a host of other household names.