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15 years of Expertise in Marketing for Software Business (Commerce, Online Payments, Subscription Billing, SaaS/Cloud Services) and driving cross-functional teams.
Strategic planning and hands-on expertise in Global Marketing and Go-To-Market Strategies, Demand Generation, Online Marketing, Marketing Operations and Programs, Product Marketing Strategy, for the software and SaaS industry.
Driving change in the organizations via building processes, procedures, implementing CRM, Marketing Automation systems, Client Loyalty Programs, Global Program and Resources Management applications to streamline operations.
Passionate about demand generation and growth strategies, marketing automation with strong execution skills, go do attitude and results oriented.
I enjoy building global high-performance teams (direct reports, consultants, agencies, partners) with deep value, shared trust and aligned execution and growth. Coaching and mentoring the marketing team - finding and promoting new talents.
Specialties:
Corporate Marketing, Marketing Operations, Marketing Programs, Demand Generation/Marketing Automation, Email Marketing, B2B Marketing, Product Marketing, Affiliate Marketing, Communications, Public Relations, Analyst Relations, Digital Commerce, Online Payments, Technology, Start-Ups, Digital Goods, Customer Retention Programs