Latest Content
Alice Walker fell in love with the (fun, messy, sometimes incomprehensible) world of B2B SaaS Marketing Technology during her time building a start-up company to a successful exit. The pace, the people, the ever changing technology all of them honing her skill in distilling large-scale strategies into digestible, actionable plans.
As a working mom of two young boys, Alice has mastered the art of high-stakes negotiation inherent to raising toddlers. She can currently be found running Product Marketing, creating customer-obsessed initiatives with jargon-free messages that actually mean something. What little free time she has is spent working for the advancement of women in the workplace and pondering the intersections of career, technology, and parenthood.
Specialties: Product Marketing, Competitive Analysis, Messaging, GTM Strategy, Pricing & Packaging, Product Launches, Product Management, Sales Enablement, Program Management, Department Development, Operations, Profit & Loss Management, Senior Leadership, Change Management, Agile Project Management Methodologies, Feedback Frameworks and Team Assembly, B2B Partnership/Alliances, Sales and Marketing Strategies & Alignment Onboarding, Marketing Operations, Account Based Marketing, and Demand Generation
Certifications: Certified Scrum Product Owner (CSPO), 3x Marketo Certified Expert (MCE); Seismic Admin & LiveDocs Certified, SalesLoft Certified.