Hello and welcome! I am available as a consultant (strategic and executional) for short-term contract product marketing work. See the service section of my profile for more information and to get in touch.
And a little about me: I’m a highly skilled senior B2B product marketer specialising in SaaS growth strategy and execution. I have the proven ability to skillfully blend a truly customer-centric approach to marketing with a precise commercial lens.
My strengths are marketing and go-to-market strategy and execution, community, events and partnerships, content and email marketing, and funnel management. With these, I’m notably passionate about continually optimising the path to purchase, creating a friction-free journey to ‘aha’, and optimising product and marketing for retention and referral.
With more than a decade of experience, I have demonstrated my ability to repurpose my skills and knowledge across a range of industries - from professional services, higher education, health and wellbeing, and SaaS products. Notable achievements include successfully launching multiple products from initial concept and building established products and businesses into globally recognised, marketable brands with sales funnels and retained customers.
My early career experience spans digital and content marketing, events and communications for NFPs, higher education, health and wellness, and end of life. In the community, I have provided marketing and strategic advisory services to the likes of Code Like a Girl and Pause Fest.
I have a double degree in Marketing and Accounting (University of South Australia), am a certified Product Marketing Manager (Product Marketing Alliance), and hold a certificate in Product Management Certification (General Assembly).
I'm all for virtual networking so please reach out if you'd like to connect, for MC/hosting requests, mentorship or general collaborative opportunities - aliciajforeman@gmail.com