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Why creative teams need the safety to fail [according to a senior director for Magic: The Gathering]
Sep 22, 2025
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A business minded and award-winning creative leader with a knack for creating fun and emotionally resonant brand experiences for consumers. My greatest strength? An innate ability to learn and understand clients and teammates, adapting to new environments and complex design challenges as if it were second-nature. A mentor for cross-functional creative teams, I prefer creative connection vs creative silos and utilizing humor and empathy to champion those I work with.

I can usually be found pointing and waving my hands wildly at computer screens, guiding a vibrant and diverse team of marketing creatives for one of the most globally beloved TCG, Magic: The Gathering®.

When I'm not scrutinizing design and illustrating silly things; I can be found avidly road cycling around Seattle in my neon pink helmet, and generally learning about anything and everything.

A good portion of my time is also spent with my at-home creative partners: Butter, long-haired dachshund and cuddly wrist rest and Roux, boxer-basset hound in charge of office culture.

For samples of my work and references, please contact me by email: Alicia@Mickes.design

Past work include projects for:
Nike, Adidas, Coca-Cola, Diet Coke, P&G, T-Mobile, Tropicana, Truvia, Google, Ann Sacks, Brooks Running, DRY Soda, Harry & David, Regence, KEEN, Coors Light, MOD Pizza, Les Schwab, KIND bar, SweeTARTS, Hasbro, Magic: The Gathering.

Current and past agency clients include:
NORTH, Wieden+Kennedy, Barton F. Graf, Tether Inc., Creature, Publicis Seattle, Razorfish, Retail VooDoo, Happy Lucky.

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