Starting her career in the New York fashion industry, Alicia noticed the obvious unavailability of shades during photoshoots & runway shows. This experience mirrored her makeup collection. Not only was it difficult to find the right shade & undertone, but steeply punishing price points and sensitive skin-triggering formulas were the only options.
Amidst a lack of shades and thoughtless ingredients that inflamed her eczema and acne, she decided to create a solution that would not compromise the color, care, or condition of her skin. Range Beauty was born as plant-powered makeup formulated for eczema and acne-prone skin.