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I am a tech savvy marketer who is passionate about using data to acquire new customers and drive incremental ROI. I have over 15 years experience in marketing and communications, with a focus on digital during the last 10.
During my career I have led both agency and internal teams to tackle the challenges inherent to digital marketing. I have championed and advanced the use of data in our decision-making, and worked to break down silos to achieve common goals. In my current role I lead Frontpoint’s digital marketing acquisition, from creative production to campaign optimization and analysis.
I joined Amtrak to manage email marketing as well as website personalization and promotions on Amtrak.com, a program I grew to over 50MM in revenue. In my role as Director if Digital, I managed digital and mobile advertising for all business lines, taking the business from 30% digital spend to 90% digital spend in 3 years, managing almost $20M in digital spend.
I earned my International MBA from University of South Carolina, am fluent in Spanish and have lived and worked in Mexico and the Caribbean. I enjoy volunteering and have completed several projects with Taproot Foundation, an organization that forms teams of pro bono marketers to help non profits with a specific marketing need.
Digital advertising and media
Programmatic media
Digital analytics and attribution
Search marketing/SEM/PPC
Google Ads
Social Media Marketing
Facebook
Instagram
Organic Social
Acquisition and CRM
Agency management
Lead generation
Ecommerce
Email marketing
Conversion rate optimization/CRO
Creative production
A/B Testing
Review generation
Affiliate Marketing
Performance Marketing
Growth Marketing
Media Buying
Paid Media
Native Advertising
Google Analytics