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I am an award-winning B2B marketer with 15 years experience in content marketing, brand marketing and messaging, social media, and influencer marketing. Throughout my career, I've worked with fast-growing startups, tech companies with $100+M revenue, and VCs. I believe good content that creates an impact starts with strategy and compliments a company's brand platform. I am passionate about the role content and storytelling play when it comes to driving business outcomes such as brand awareness, thought leadership, demand generation, and customer retention.
Most recently, I lead the brand experience team at Validity, a tech company that specializes in solutions that help companies target, contact, engage, and keep customers. I'm currently leading a rebranding and web design project, managing global PR, spearheading internal communications, and leading the content marketing and social media teams.
At Fuze (acquired by 8x8), I built a global content strategy based on thought leadership. Each year, we published a global report based on quantitative research to support brand awareness and demand generation for the business. The most recent report, the Flex Study, has driven more than 100 million media impressions, 25 pieces of global coverage, 800k social impressions, and influenced $1M+ in ARR. In addition, I was a member of the Fuze Women's Network where I had been responsible for helping to program content and events for female employees.
I have contributed to the Content Marketing Institute and MarketingProfs. My content also has been featured in Who's Blogging What. I have presented at MarketingProfs' B2B Forum, Content Marketing World, CMI's ContentTECH, NVCA MarcommSummit, Content Marketing Crash Course from MarketingProfs University, Vidyard's Space Camp, and Demand Gen Report's Content2Conversion. I have judged various categories in the Content Marketing Awards for the past several years.
Specialties: Content Marketing, Influencer Marketing, Brand Storytelling and Messaging, Brand Marketing, Social Media, Content Management, Buyer-focused Content Creation, Content Analytics, Employer Branding, Demand Generation, SEO, Women's Network