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As the Vice President of Digital Marketing at Ochsner Health, I lead a team who are responsible for driving demand, engagement, and brand awareness for Louisiana's largest health system and private employer. With over 15 years of experience in digital content, healthcare marketing and technology, I bring a versatile and driven approach to my role, leveraging the latest digital tools and best practices to enhance our customer loyalty and business growth.
I oversee Ochsner's marketing technology stack and products, content strategy, SEO, online reputation management, analytics, reporting and budget for our Marketing and Communications division. I also collaborate with internal and external stakeholders to deliver innovative and data-driven solutions to drive access and seamless experiences for the online health consumer. My mission is to create engaging and personalized experiences for our patients and communities across 90 locations, while supporting our brand reputation and marketing strategy.
A leader of people, my goal is to foster a culture of trust and engagement within a team. I have a strong track record and dedication to developing people, sparking creativity and innovation and cultivating collaboration across teams.