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Strategic marketing executive with expertise in non-profit branding; leadership development; relationship building; fundraising and experiential marketing.
I am a non-profit marketing executive who creates outstanding programs and experiences that connect brands with consumers and drive results. I bring my corporate grounding to my non-profit work. I believe in relentless focus on the guest experience, stemming from my grounding in tourism and hospitality. I love puzzles and figure out how to put pieces together to tell a true and motivating story. I am a natural connector. I love meeting new people. My passion lies in developing strategies based on consumer insights and then bringing these ideas to life. I have been described as a people-person with an optimistic outlook. I focus on creating meaningful relationships that foster win-win outcomes.
My current role is to build brand connections and contribute to fundraising. I lead the branding and marketing function at the MMRF, a cancer non-profit. For nearly 4 years, I led marketing at ADL - a fulfilling and challenging opportunity to connect a century old brand - an organization committed to fighting hate everyday and making the world a more just and understanding place - with a changing consumer base by bringing it into the digital age to become closer and more relevant to our evolving constituents.
As CMO for the NY/NJ Super Bowl Host Committee, I led a team that was responsible for creating the brand positioning and programs that carried the Host Committee from inception to successful execution. After Disney, I was a freelance executive, aiding companies ranging from start-ups to non-profits to Fortune 500 companies, in addition to training executives in effective leadership.
At Lowenstein Sandler, I brought branding to an organization that is a collection of talented individuals, each with their own brand, in an effort to connect more closely to clients.