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I am a senior marketer with 15 years of experience in the full prospect and customer lifecycle, primarily through digital and in B2B.
Some career highlights include: helping create 60 jobs as a direct result of my performance marketing campaigns; generating 300% increase in quarter-over-quarter leads, acquiring leads through global digital campaigns that closed won and helped win Series C funding for the company and generating 40X ROI; and creating 75% increase in engagement with target companies globally.
I've been a one-person marketing team and also led teams of 30 at organizations small and enterprise.
I have helped develop junior and mid-level marketing professionals and at times promoted them to their dream job.
I am driven and collaborative, always bringing out the best in not just myself, but also my team members.
I am a lifelong New Yorker and a cheerleader for this city. Lifecyle marketing, demand generation, and leadership are all essential skills I draw on to drive me. I'm a passionate leader, team player, and collaborator. Let's work together.
SKILLS
Marketing: B2B, demand generation, prospect lifecycle marketing, revenue marketing, growth marketing, customer lifecycle marketing, account-based marketing (ABM), content strategy, lead generation, ideation, email marketing, social media marketing, Inbound marketing, podcasting
Operations: People management, team building, analytical reports
Technical: AI prompts, Adobe CS (Photoshop, Illustrator, Audition, InDesign), MS Office, Google Drive, Google Docs, CMS (WordPress, Drupal), SEO (MOZ), SQL, HTML, Google Analytics, Omniture, HootSuite, Jira, Agile Project Management, Excel
CRM: Salesforce; Hubspot, Marketo, Pardot; CMS: WordPress, Squarespace, GitHub, Optimzely/Episerver, Eloqua, Salesforce Marketing Cloud
Social: Twitter, Facebook, Tumblr, Pinterest, Google Plus, LinkedIn, Community Management, Sprout Social
Language: French (Fluent), Bengali (Fluent), Spanish (Proficient)
Project Management: MS Teams,
Basecamp, Jira, Trello; Reporting/Budgeting: Tableau, Looker, Domo