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Driving revenue for fast-moving and innovative companies is what I do. With global experience in 65+ countries my revenue generation strategies are nimble and built to achieve a sustained competitive advantage.
Progressing the flexible workspace category is my passion. I have run "revenue" (demand generation, sales, brand, product and network expansion/development) on the brand and development side (Franchise and Company Owned Sites) for 1000+ locations and 30+ brands across 65 countries.
My experience spans from the provider side, including Regus/IWG, NewFlex (Citibase, XCHG Spaces, BOLD, easyHub, Serendipity Labs (UK/Europe), The Quad, and Fredericks), IQ Offices, Barrister, Shift, Quest and OfficeEvolution to the supplier side --> Wun Systems (Yardi Kube), Office Freedom and Alliance Virtual Office.
I entered the category in 1999 the Americas VP / Global VP Marketing and member of the leadership team that launched Regus (IWG) in the Americas and across the globe. During this time we grew the company from $200 million to $1 billion in revenue, and opened one location weekly - unprecedented growth in the category at the time.
Today I am the Global Enterprise Director at NewFlex running demand and product development as a member of an unparalleled leadership team in the world of Flexible Workspace.
Just prior to NewFlex I was the Chief Marketing and Development Officer and member of the leadership team at Office Evolution, the largest coworking franchise in the world.
Outside of coworking, I ran marketing for Ernst & Young’s Technology, Communications and Entertainment Group, Product Marketing for Warner Home Video, Sales & Marketing for StressEraser (acquired by Phillips Electronics), Sales & Marketing for Wun Systems (acquired by Yardi), and Brand Strategy for Universal Consensus (acquired by Ernst & Young).
Ensuring I keep my finger on the pulse of the workplace I am a Future Of Work columnist for AllWork.Space, a board member at All Good Work Foundation, and frequent speaker. And to round it all out, I am the President of the Fairfield Ludlow High School Parent Teacher Association (PTA).
I have an MBA in Marketing from Pace, Lubin School of Business, and a BS from Boston University. I live in Fairfield, CT along with my husband Johnny Dranchak, our remarkable children Johnny and Sophia.Driving revenue for fast-moving and innovative companies is what I do. With global experience in 65+ countries my revenue generation strategies are nimble and built to achieve a sustained competitive advantage. Progressing the flexible workspace category is my passion. I have run "revenue" (demand generation, sales, brand, product and network expansion/development) on the brand and development side (Franchise and Company Owned Sites) for 1000+ locations and 30+ brands across 65 countries. My experience spans from the provider side, including Regus/IWG, NewFlex (Citibase, XCHG Spaces, BOLD, easyHub, Serendipity Labs (UK/Europe), The Quad, and Fredericks), IQ Offices, Barrister, Shift, Quest and OfficeEvolution to the supplier side --> Wun Systems (Yardi Kube), Office Freedom and Alliance Virtual Office. I entered the category in 1999 the Americas VP / Global VP Marketing and member of the leadership team that launched Regus (IWG) in the Americas and across the globe. During this time we grew the company from $200 million to $1 billion in revenue, and opened one location weekly - unprecedented growth in the category at the time. Today I am the Global Enterprise Director at NewFlex running demand and product development as a member of an unparalleled leadership team in the world of Flexible Workspace. Just prior to NewFlex I was the Chief Marketing and Development Officer and member of the leadership team at Office Evolution, the largest coworking franchise in the world. Outside of coworking, I ran marketing for Ernst & Young’s Technology, Communications and Entertainment Group, Product Marketing for Warner Home Video, Sales & Marketing for StressEraser (acquired by Phillips Electronics), Sales & Marketing for Wun Systems (acquired by Yardi), and Brand Strategy for Universal Consensus (acquired by Ernst & Young). Ensuring I keep my finger on the pulse of the workplace I am a Future Of Work columnist for AllWork.Space, a board member at All Good Work Foundation, and frequent speaker. And to round it all out, I am the President of the Fairfield Ludlow High School Parent Teacher Association (PTA). I have an MBA in Marketing from Pace, Lubin School of Business, and a BS from Boston University. I live in Fairfield, CT along with my husband Johnny Dranchak, our remarkable children Johnny and Sophia.
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Business Strategy • Lead Generation • Sales Strategy • Brand Strategy • Revenue & Profit Growth