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Senior marketing and sales leader with expertise in developing business and marketing/sales operations, automation systems and data analytics, project management and strategic planning, demand generation funnel improvement, lead generation pipeline reliability, revenue generation performance growth.
Expert in deriving data-driven insights to address business and customer needs, systems and technology, aligning projects with operational and strategic goals, while fostering a positive and collaborative team environment for overall success.
AREAS OF EXPERTISE:
Marketing & Sales:
Operations & Strategy Development, Marketing Automation, MarTech Stack, Data Analytics, Campaign / Program Effectiveness, Lead / Demand Generation, Customer Acquisition / Retention, Campaign / Brand Strategy, Inbound / Outbound Programs, Sales Enablement, Customer Success / Support, Content Development / Creation, Internal / External Communications, Omni / Cross / Multi-Channel, Social Media Marketing, Email Marketing, Branding, Graphics, Creative, SEO / SEM, UX / UI
Operations:
Operational Workflow / Analysis, Project Management / Alignment, Time / Performance Management, People / Talent Management, Business Leadership, Fiscal / Budget Management, Systems / Technology Integration, Information / Data Analysis
Product Management:
Road-mapping, Lifecycle Planning, Launch Strategy, Go-to-Market Strategy, Product Development, Product Growth, Product Maturation, Iteration Prioritization, Backlog Prioritization, Data-Driven Decision Making
PROFICIENCIES:
Web Applications & Software:
Adobe Creative Suite (Adobe Acrobat, Adobe Dreamweaver, Adobe Illustrator, Adobe Photoshop), Asana, Constant Contact, Corel Draw, Drupal, Google AdWords, Google Analytics, Google DataStudio, Google G-Suite (Docs, Forms, Sheets), HootSuite, HubSpot, Joomla!, Magento, Mailchimp, Marketo, Microsoft Dynamics, Microsoft Office (Word, Excel, PowerPoint, Outlook), Notion, Quip, Salesforce, Shopify, WooCommerce, WordPress, Zapier, Zoho, Zoom