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Predictions 2021 - Adtech searches for its identity, data's new era and AI is democratised - AdNews
Sep 28, 2021
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I am an accomplished, results-oriented, commercial operator with a proven track record of creating and implementing winning business strategies to increase sales and marketing revenues from multiple channels and formats including digital, TV, mobile, video, social, data and events.

Currently the Vice President of Sales for Amobee in Australia and New Zealand.

I oversee all revenue growth and client retention as well as taking an active role in driving new business, selling to agencies and client directs.

I am passionate about leveraging the capabilities of technology, data and programmatic platforms to benefit agencies and brands. I take a consultative approach with clients, stakeholders and partners, based on matching core needs with scalable, commercially viable solutions.

My drive for success in my work and has translated into creating and leading skilled successful sales teams and launching several new products and events with notable commercial achievements.

Key experience includes:

¬ Senior level management of sales, services & marketing teams
¬ Responsible for achieving multimillion-dollar sales targets
¬ Digital technology, programmatic and data-driven advertising strategies
¬ Over 12yrs, experience managing, mentoring and coaching
¬ Product Development, GTM strategies
¬ Account management, channel partnerships & strategic alliances
¬ key-change management: digital transitioning, technology mergers
¬ Regular speaker on ad-tech market and contributor to industry trades press

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