Andy Laws

With over five years of experience in business development and sales management, I specialise in pipeline generation, strategic partnerships, and team scaling.

I currently support the EMEA business development teams at Braze, a leading customer engagement platform that helps brands create personalized experiences across channels and devices.

At Braze, I have achieved impressive results in sourcing new logo deals, generating revenue, and developing talent. Our teams have generated a 3x increase in pipeline, contributed in sourcing up to 30% closed won deals, and helped BDRs get promoted to the next level.

During my tenure, have supported the scaling of the EMEA BDR team, creating a diverse and high-performing culture.

Additionally, I have been recognized as a UK Top 5 SDR Leader and a trusted advisor for startups and aspiring SDRs. My mission is to empower 100,000 SDRs and SDR Leaders to achieve their growth potential through effective prospecting, pipeline, and leadership strategies.