Andy Sernovitz

Andy is a social-impact entrepreneur, advisor, and investor obsessed with helping mission-driven leaders rally support with remarkable brand stories, word of mouth, and fan communities.

Why? Because organizations that earn the respect and recommendation of their customers are more open, honest, and kind. Because companies that make people happy are more successful.

Community: Andy builds organizations to help people help each other. He created pioneering peer-to-peer communities for mission-driven leaders (in corporate social responsibility, DEI, talent, and healthcare) and cutting-edge tech (in social media, ecommerce, online marketing, word of mouth, and data science).

Word of Mouth Marketing: He wrote the best-selling book Word of Mouth Marketing: How Smart Companies Get People Talking to help you tell the story of your business, art, or cause.

Brand Strategy: He has advised 100+ companies on creating remarkable cultures, messages, and stories.

He taught word of mouth marketing at Northwestern and internet entrepreneurship at Wharton. (And he’s a rabid purist on the topic of marketing ethics.)