Latest Content

EP. 87 - How to Create a Coordinated Sales and Marketing Program w/ Anna Tsymbalist of Influ2 | Recorded as a Webinar
Nov 27, 2024
Podcast Episode

I'm an ABM nerd, and complex, multichannel ABM programs are what excite me the most. Since leading the ABM department at Influ2, I’ve built a successful program that boosted ABM-influenced revenue by 123% in 2023. Previously, at Shelf, I worked with a talented team to achieve 4x ARR growth through an account-based GTM approach.

When I’m not geeking out over ABM strategies, you can find me playing table tennis, rewatching The IT Crowd, or sipping an oat-milk cappuccino.

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podcast episode