The New York Times described marketing as "the art of telling stories so enthralling that people lose track of their wallets". My mission is to promote stories about products/services that enhance our lives, whether it’s making our lives easier, safer, more sustainable, or more enjoyable.
I specialize and thrive in demand generation across different audiences using digital and content marketing. I have built integrated B2B and B2C campaigns across owned channels (web, SEO, blog, email, webinars, social) and paid channels (co-marketing, paid media, content syndication, display/programmatic ads) that grew revenue, increased brand awareness, and attracted and converted customers. I have established scalable marketing processes and roadmaps and built a reputation of being agile, results-oriented, data-driven, biased-to-action, and a trusted partner.
Key accomplishments include:
• Contributing to $30M+ ARR in large orgs and $300K ARR in <10 employee size org in 6 months
• Leading marketing strategies and programs that delivered 35% lead to MQL conversion, 25% MQL to SQL/Opp conversion, 250K+ view growth in blogs, 200K+ website hits, 100K+ brand awareness increase, 2X industry average email open rates & click-through rates, 2X social media awareness and engagement, 283.79% new website users via SEO campaigns, and more.
• Overseeing marketing that communicates complex, large-scale concepts for a variety of audiences.
• Defining go-to-market strategy, research, positioning, and messaging in close partnership with CMOs.
• Measuring, optimizing, and reporting impact of marketing via data analytics, with meticulous attention to detail to ensure high performing work.
Specialties & interests include:
Demand generation, digital marketing, content marketing, product marketing, growth marketing, SEO-SEM, go-to-market strategy, strategic planning, lead generation, integrated marketing, lifecycle marketing, remarketing, buyer personas, market research, A/B testing, marketing analytics, marketing automation, campaign management, agency/contractor management, budget management, B2B, B2C, CMS-CRM, brand management, photography, videography
Marketing technology experience include:
Marketo, Salesforce, Tableau, HubSpot, Contentful, Google Analytics, Google Tag Manager, Google Search Console, Moz, Ahrefs, ScreamingFrog, Buzzsumo, Wordpress, Medium, MailChimp, Confluence, Sprinklr, HootSuite, Sprout Social, Asana, Trello, Airtable, JIRA, Photoshop, Final Cut Pro, Adobe Premiere, Microsoft Office, Google Office Suite