Arielle Coffin

Program manager with 10+ years of experience. Wide breadth of experience including:
• Produce large scale creative marketing executions for both national and local programs; including: digital, media, video, and web content.
• Developing Brand and sub-brands including comprehensive creative and messaging toolkits
• Coordinating marketing and creative execution for large scale events including Prime Day, Prime Day Show, and Microsoft event conferences (Inspire, Ready, Build, etc.) with multiple stakeholders and partner teams, including multi-country efforts. Web, social, email, brand toolkits, design automation, localization, legal, PR, and multi-agency.
• Omni-channel campaign, site redesign, site migration, global CRM programs, events, strategic rebranding, video production.
• Working cross-functionally with Strategy, UX, Dev, MarSci, QA & Account teams
• From strategy, concept, execution, through reporting and optimization for in-house efforts. Agency side: pitch to project closure, including scope, contracts, resourcing.
• Leveraging agile methodology, certified ScrumMaster