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I am a marketing leader with 18 years of experience creating thought leadership and content strategies at the intersection of data, culture, technology, customer and brand. I started my career in the B2C space, moved to internal marketing of culture change, and for the last decade have focused primarily in the B2B enterprise software space.
Data is our greatest asset and culture drives what we do with it. I help leaders transform their culture through strategic brand leadership. The results bring out the best in employees, delights customers, and create a culture of improved decision making.
I have been the mind behind Tableau's successful "Data Culture" brand campaigns and am actively transforming Salesforce with their "Customer Company" campaign. Both have redefined their brands from software vendors to their customer's trusted and strategic partner.
A well integrated thought leadership, brand, and content strategy will not only change how your customers see and interact with you, it fundamentally changes the way you operate. A successful campaign will impact every decision your company makes: big and small.
In the end, it will make you a data-driven company unwaveringly focused on your customer. Inspiring your customer while meeting them exactly where they are and on their terms.