Content marketing remains misunderstood and under-tapped. At a time, in Seth Godin's words, when "content marketing is the only marketing left," this is profoundly unacceptable. And it is one of the core motivations why I remain committed to this vertical, holding a strong belief that content marketing is the biggest variable of success for modern businesses.
I started my career as a content writer, writing 3500+ words daily for five years. My fascination with inbound marketing grew, which got me closer to the strategic frameworks of content.
I took a few courses, read hundreds of articles, followed some interesting people, closely studied tens of brands, and started a blog – all these consolidated my understanding of how content marketing is just 20% content creation and 80% persona research, psychology, distribution, UX, analytics, and culture.
Over the past eight years, I have worked with brands like Tata Communications, Lead School, Narayana Health, Shyam Metalics, Dioz Group, and more – as a copywriter, blogger, content marketer, strategist, and consultant.
I have also launched (and crashed) several side projects which reinforced my learnings, making me fall in love with the nuances of growth marketing even further.
This diverse experience enables me to create and execute comprehensive, full-funnel content marketing strategies that resonate with audiences, unlock tangible results, and accelerate business growth.
Perpetually in conflict with contrasting ideas. Curious about growth hacks that cost $0. Always impulsive to start new online projects. Ready to discuss side hustles 24/7. Hardcore blogger. In love with chess.
And oh, I sometimes (mildly) piss people off with unpopular opinions like backlinks will die and if you understand marketing, you wouldn't need selling.