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Aurélie Genet On Inventive Mindsets and Focused Frameworks For Sustainable Retention
Apr 17, 2023
Podcast Episode

Aurelie is an accomplished mission-driven marketing and product leader, with deep expertise in Product Marketing and Growth. She believes in business as a force for good and partners with mission-led organizations.

Aurelie develops bespoke data-driven solutions that balance delightful user experience with commercial requirements. She adopts a coaching approach to nurture talent, facilitate cross discipline collaboration and break down the silos between Marketing, Product and Tech.

She draws on her 17 years career in senior roles at Student Beans, Flo Health, Skyscanner and Trainline, where she built up extensive experience in unlocking new user activation and multiplying LTV.

In her VP Product Marketing and Retention role at Flo Health, she drove significant revenue growth by defining the positioning of the subscription product, activating multiple Go-To-Market plans and optimising the sales and offer strategy.

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podcast episode