Azhelle Wade

As The Toy Coach I help new creators and established brands develop and promote playful products. 💫

⭐ If you already know you want my help to develop or market a toy or game idea, reach out for a consultation and let's start working together 1:1. Visit thetoycoach.com/contact

🎓 Want a roadmap for developing and launching your toy or game idea? Visit toycreatorsacademy.com to become my student!

📢 Looking for a speaker for your next event? Reach out for rates and availability.

🎙 Start listening and learning about the toy industry TODAY with my podcast! Just head over to thetoycoachpodcast.com to start.

Want to know more?
I've been having way too much fun in the toy industry since 2010 working for companies like Toys R Us, Party City, and Madame Alexander, just to name a few! I've climbed up and across the ladder in the toy world, starting out as a designer, later gaining 3 toy patents, and eventually becoming a VP at a toy company. I've developed and grown multi-million dollar product lines and talented creative teams. I specialize in implementing product design and development tactics to increase profit margin and sell-through.

Outside of design and product development, strategic digital marketing is my jam. I could talk about social media ad strategies, CTR's, re-marketing campaigns, and email open rates all day long.

I host a top-rated toy industry podcast, Making It In The Toy Industry, filled with mini-toy masterclasses, tips, and toyspiration. The podcast gives advice and features the stories of fellow toy people with a focus on actionable next steps. 🖥 I'm also toy expert featured on NBC's Access Daily, Marie TV, Global Toy News, Amy Porterfield's Online Marketing Made Easy and many more.

If you are an aspiring toy entrepreneur or inventor, check out the "Featured" section of my profile to grab one of my helpful free guides. Each is designed to make your toy journey a little bit easier.