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I am a marketing leader and digital enthusiast who has led business transformation at some of the leading brands in the country in the FMCG & BFSI sectors. In my vast experience of more than 25 years, I have led impactful customer strategies, based on strong consumer insights. My expertise spans across a wide spectrum of domains such as Digital marketing & business generation, Marketing Communication & Branding, Experiential and Knowledge events, Strategic Partnerships, Community Building and Thought Leadership initiatives.
My career began in FMCG, working on popular consumer brands such as Promise Toothpaste, Bertolli Olive Oil & Barilla Pasta. I have led the launch of Meswak toothpaste right from product development, branding, market testing, pricing, packaging and till the final launch.
My subsequent career transition to BFSI has provided me a fresh perspective and an in-depth understanding of marketing and product management in BFSI. Here I have applied my marketing expertise across various B2C & B2B business segments like Retail, Corporate banking, Transaction Banking, SME, Rural Banking, NRI Banking, Wealth & Private Banking.
I am passionate about the use of digital technologies to grow businesses and I have driven business acquisition and revenue generation by developing a robust digital marketing ecosystem across various channels. I have launched innovative digital engagements, including the development of digital communities like NRI Engage, SME Toolkit and a B2B marketplace, SME Empower. I am future focused and credited with spotting emerging trends early and leveraging them effectively.
I have also conceived immensely successful media properties like the Emerging India Awards, NRI Of the Year, India Business Summit and SME Elite 50 with media partners like CNBC TV-18, Times Now & ET Now. These properties have brought together Ministers of the government of India, Business leaders, Influencers and Industry Experts.
I am a change agent and have spearheaded some large strategic projects managing large teams and fostering cross functional collaboration to implement the organisational vision, through my leadership and people management skills. I am effective in building relationships with key influencers and leaders across the country and building effective content across initiatives.
Because I believe what we learn must be shared, I am passionate about mentoring and investing time in nurturing talent. I have also been part of high powered conferences and round tables at various industry forums.