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As versatile and outcome-focused individual with a keen eye for detail, I have 3+ years of experience in marketing and content roles. My strength lies in planning and executing content strategy to deliver high-quality collaterals, organically driving lead generation, and enabling sales. I thrive in a B2B SaaS startup environment.
Some of the key highlights of my career are:
1. Creating, publishing, and driving traffic to ICP-focused content on strategy execution and thought leadership.
2. Planning and executing multi-channel marketing campaigns (social media, email, and community) and increasing monthly inbound leads from 6 to 120
3. Organically increasing the Domain Authority of a website from 16 to 51 in 2 years.
4. Organically doubling social media followers and launching top-performing accounts on new channels.
5. Working closely with Sales, Customer Success, and Product/Engineering teams to double subscribers in Enterprise customers through ABM strategies.
6. Optimizing website and creating/optimizing content via SEO for top-ranking keywords.
I have used a variety of tools to make data-driven decisions and deliver outcomes, including:
- Hubspot
- Google Analytics
- Clearbit
- Socialpilot
- Ubersuggest
- Mailchimp
- Ahrefs
- Canva
I also have intermediate capacity in Graphic Design and Creative Education, and I am constantly looking to expand my horizons!