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High energy leader with 20+ years of experience driving growth through innovation and marketing, leveraging her unique combination of B2B and B2C expertise across multiple industries. She has incubated and scaled businesses, ranging from startups to multibillion-dollar global companies at Genesys, Microsoft (NASDAQ: MSFT), Taulia, Addepar, and SAP (NYSE: SAP). Known as a highly collaborative, people-centric leader, Barbara inspires and empowers her teams to achieve business objectives and drive growth at scale.
Barbara brings deep enterprise software experience to her role as Board Director of the Canada-based global industrial safety technology company, Blackline Safety Corp. (TSX: BLN) and leverages her Education and digital transformation expertise as Board Director at Guitar Center. Her experience includes serving as Board Director for technology nonprofits, including AnitaB.org, Silicon Valley Leadership Group, the Silicon Valley Forum for Technologists & Entrepreneurs, and the German American Business Association.
Barbara's key areas of expertise include:
- Strategy & Innovation
- All marketing elements across B2B & B2C models: Marketing Strategy, Thought Leadership, Product Marketing, Demand Generation, Brand Building, SaaS Models
- GTM strategy
- Digital Transformation Thought Leader
Barbara was named to Capital Magazine’s “Top 40 Under 40” list, holds an MBA, is fully fluent in German and English and conversational in French.