Latest Content
I'm a seasoned Director of Growth with 7 years of experience scaling start-ups across the online B2C & B2B spectrum. Passionate about testing, scaling & driving efficiency for companies, I've spent the last couple of years growing Nexford University's learner base & revenue (+ 400% YoY) through bringing an analytical, agile and growth mindset across all marketing and operations activity.
Before Nexford, I developed and implemented the marketing strategy at Floom, increasing order volume YoY by 300% whilst reducing CPA by 50% — and successfully launching the business in the US. With my refined skill set built working across different verticals, I use a data-first approach that allows start-ups to thrive and scale.
Skills: Marketing strategy, Digital marketing, Growth marketing, PPC, Google Ads, Facebook Ads, CRM, SEO, Affiliates, Conversion Rate Optimisation (CRO), Data analysis
Tools: Google Analytics, HubSpot, Salesforce, Pardot, Woopra, Mailchimp, Affiliate Window, Commission Junction, Rakuten Network, Contentful, Hotjar, Segment