Barry Trailer

We are leaders in focusing on the emerging area of AI-for-Sales and the timeless subject of Sales as a Profession. We partner with Companies facing transformation of their sales organization. We advise clients on leveraging people, process, technology, and knowledge to optimize and evolve the way they market to, sell to, and service customers.

Our PRODUCTS/SERVICES include:
- Online briefings of problems solved by AI-for-Sales solutions
- Videos of sales, management, and leadership best practices
- Dozens of articles, reports, thought leadership pieces and facilitator guides
- 1:1 Coaching sessions (virtual)
- Group bi-monthly practitioner calls for networking and problem solving
- Ongoing research and analyses in conjunction with Korn Ferry
- Low-cost, high-value, hi-tech, hi-touch Sales Enablement support

Our prospective CLIENTS range from start-ups to Fortune 50 companies, including…
- Chief Sales/Revenue Officer
- VP Sales
- VP Sales Enablement & Sales Ops
- Directors US-based B2B Sales orgs

BENEFITS of our Services:
- Providing perspective to those IN sales, including sales management leadership roles from one who has been in these roles
- Pushing back and asking questions to clarify possible initiatives
- Speaking truth to power
- Relating observations from other situations to clients' current challenges
- Backing up opinions & recommendations with research data

My ACCOMPLISHMENTS include:
- 35+ years of successful B2B experience including 8 years of selling, developing, & delivering sales training
- Founder of 1 software and 1 research company, each of which was acquired
- Fulfilled role of VP North American Sales, President, & Co-Founder
- Author of 2 published books, dozens of research reports
- Active with HBR (published twice & Keynote twice)
- Keynote and/or breakout session leader at over 100 sales conferences

TESTIMONIALS:
”Barry’s and Jim Dickie’s approach to multi-generational sales transformation and their research-based opinions are what differentiates them from all the others.” S.D. Sr. VP Sales

Contact me via LinkedIn or by email at barry@salesmastery.com, if you have any questions. Be sure to check out our website below. All of our services are highlighted, and we have a few samples from our subscription video library you won't want to miss.

www.salesmastery.com