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Obsessed with the written word, I started my career in book publishing (London) before moving to South Africa and opening a niche content agency in 2012. I'm a writer first, digital marketer second, and I'm passionate about using these skills to help people connect with their target audiences and build thriving businesses. I've been living in The Netherlands since late 2020.
In a freelance capacity, my work having been published in Fast Company, Glamour, Entrepreneur magazine & Men's Health, and I covered travel, beauty and food topics for the Sunday Times from 2015-2020. I wrote an award-winning parenting blog from 2010-2017, working with Lego, Ford, Unilever, Lindt and various other brands. I had an essay included in a book called 'Living While Feminist' (2020) and my first book, 'Small Business - Big Plans', was published by Kwela in May 2023.
Whether it's working with individuals, small businesses or larger ones - I believe storytelling has the power to open our minds, and build a kinder and more connected world.