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Hi! I'm Ben, a seasoned brand and integrated marketing professional with a proven track record of maximising social impact through bold creative campaigns and strategic consumer insights that drive results.
With extensive experience working at top ad agencies and in-house marketing teams, I've launched products and features for businesses and consumers. I've built brand awareness, created meaningful interactions, and ultimately converted customers for some of the world's largest brands such as Kroger, Tylenol, Samuel Adams Beer, and Jiffy Lube.
But my passion doesn't stop there. I've also dedicated myself to the environmental and public health domains, building health education materials on issues such as asthma mitigation, smoke-free housing, and energy efficiency on behalf of Government agencies such as CDC, EPA, and HUD. I believe in the power of marketing to drive social and behavioral change.
My recent role on the Brand team at Storyblocks has enabled me to work cross-functionally to drive go-to-market strategies and execute full-funnel marketing campaigns. I'm an expert in campaign strategy and creative execution, brand partnerships, communications, and messaging strategy.
What I love most about my career is that it's allowed me to flex both my creative and analytical mind. I enjoy selling not just products, but ideas, moments, and experiences that make the world a better place. When I'm not working, you'll find me geeking out over food and restaurant trends, or dreaming of my favorite place in the world - Tokyo, Japan!
Skills: Brand Strategy, Brand Marketing, Integrated Marketing, Product Marketing, Creative Testing, Campaign Concepting, Strategic Communications, Audience Insights, Omnichannel Marketing, KPI Tracking, GTM Strategy, Marketing Attribution, Video Production, Creative Briefing, B2B + B2C Marketing, Category Development, Content Strategy, Competitive Analysis, Influencer Marketing, Budget Tracking, Research + Discovery.