Ben Fridja

The world needed a clothes steamer that looks as good as the clothes they were caring for. Clothes steamers were bulky, expensive and ugly, Fridja set to change that.

Fast forward over ten years and a triple offer on Dragons' Den, Fridja is a household home appliance brand, that leads the clothes steamers and juicers market in the United Kingdom.

Fridja's mission is to continue to launch fun and innovative home appliances.