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Curious and analytical marketer with a mixed experience managing strategic relationships with omni-channel retailers and running cross-channel acquisition and retention campaigns for direct-to-consumer e-commerce brands.
• Experience with multiple CDP, CRM, and ESP platforms to enable customer segmentation and cross-channel campaign orchestration
• Building and scaling paid media campaigns for growth and retention
• Leveraging machine learning models and predictive analytics for marketing activations & analysis
• SQL and a bit of Python for Data Analysis
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