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Ben Lai | How to Craft Compelling Outreach Messages on LinkedIn
Jun 05, 2023
Podcast Episode

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Ben Lai | How to Craft Compelling Outreach Messages on LinkedIn
Jun 05, 2023
Podcast Episode
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Ben is currently working in Mural, leading the Product Marketing and Lifecycle Marketing organization. Previously, he was in Dropbox, working on New Products, Businesses and Ventures and in Facebook, heading the Product Marketing for Ad, Commerce and Platform Experiences. His focus has been on leading market insights, positioning and messaging initiatives, narrative-building, team management and influencing the product team across developing product improvements.

Before that, he had been building the Business Partnerships team in EMEA, and engaged with EMEA Advertisers on unblocking revenue opportunities and increase reach and potential of advertisement on the platform. He had also worked on high-impact/visibility global projects within the organization, managing workflows and teams.

Previous to Facebook, he was in the Banking and Financial Services industry, holding multiple roles between Investment Banking in Macquarie Group, to transitioning to other banking roles including the trading desk, a Global Financial Controller in UBS and ANZ and transforming global business operations and strategy in HSBC London.

He brings experience working with both quantitative and qualitative skillsets, driving results across both marketing and technical teams.

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