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How to Acquire Customers Over BFCM
May 10, 2023
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Ben Lebowitz started West & Willow in 2019 with the vision of creating a modern pet portrait brand for the design-conscious pet lover. Launching from his New York City apartment, Ben spent late nights and weekends fulfilling orders, making website optimizations and endlessly tweaking West & Willow’s social media ads. In less than a year, West & Willow gained widespread popularity and has delivered nearly 100,000 portraits to happy customers in 12 countries around the world. Featured in CNN, BuzzFeed, Apartment Therapy, and adorning the walls of celebrity homes, West & Willow is now the it-gift for loved ones and a must have for all pet-parents. Ben brings 10 years of advertising agency experience working on brands like L’Oréal, Virgin America, Club Monaco, La Mer, and The Macallan. Ben lives in New York City with his loyal French Bulldog, Zoey, who inevitably became West & Willow’s covergirl.

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