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Google's U-Turn on Cookies: What Does It Mean for Advertisers | PPC Town Hall 98
Sep 28, 2024
Podcast Episode

Ben Vigneron is a seasoned marketing analyst and product analytics leader with a startup culture. Ben was previously listed as one of the best eCommerce PPC Experts by PPC Hero, and spoke multiple times at the Search Marketing Expo (SMX) in Europe and the USA.

With a vision to change the way marketers think and operate, Ben and his team work with leaders and organizations to bring data to the center stage, and help make more informed decisions. After more data engineering and data science training at Adobe, and years of experience with advertisers in the Bay Area at Blackbird PPC, Ben has uncovered remarkable patterns about the incremental effectiveness of paid advertising through search, programmatic, and social initiatives.

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podcast episode