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- Passionate about transforming engagement through digital media, helping people understand engaging and ethical forms of gathering data, and helping people and industries solve problems.
- Globally recognised Gamification expert, researcher, designer, and writer (check out my stint on a GINX Esports TV documentary!)
- Recently the proud Community Chair of the Gamification Europe Conference 2023 (Utrecht, The Netherlands)
- Inventor of ResearchGames(TM)
- Author of 'Games & Gamification in Market Research' (Kogan Page publishing, 2018). Published in 3 languages and audio-book.
-17 years experience in Market Research, and 13 of those years in the Gamification research sector, working with Fortune 500 brands, academic institutions, and award-winning start-ups, supporting business strategy and commercial goals.
- Multi award-winning innovator, researcher, entrepreneur, and voted "1 of 7 women shaping the future of Market Research" Quirks Magazine. Winner of the GRIT Top 50 Most Innovative Companies (twice), Insight250 Awards 2021, the NGMR Disruptive Innovator Award, Ginny Valentine Badge of Courage Award, Best Presentation Award MRS IMPACT Annual Conference, and Best Chair MRS IMPACT Annual Conference.
- Seasoned global Keynote Speaker on Gamification with a focus on using Games and Play to transform consumer engagement.
- As a Gamification Designer, my work has taken consumer engagement from below 10% to 95% using gamification and playful approaches with stories that create immersion - get in touch for design services, consultation, workshops or coaching, and let me show you how!
- Educator and trainer with 15 years experience, creating and running workshops with children as young as 5 years old, through to educating C-level executives on digital engagement and experience design, including infographics, gamification, and market research methods.
Also:
- Founder Not Sorry Club
- Podcast host 'Takes of Female Badassery
- Author of VLAMIS- a book of poems
- Contributor and writer for several academic papers; get in touch for access.
Websites:
- www.gamesandgamification.com
- www.notsorryclub.com
- www.bettyadamou.com
Social Media:
- @BettyAdamou on X and Instagram
- @Not.Sorry.Club on Instagram