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Senior level B2B product marketing professional with SaaS, API, telecom, and startup experience. Adept in leading cross-functional teams that build and implement marketing strategies to deliver exceptional results.
Specialties:
• Marketing planning with defined objectives and financial analysis (budgets and ROI)
• Market research (segmentation, customer journey, buyer persona, perception analysis) for identifying opportunities to increase customer satisfaction, sales and revenue
• Go-to-market (GTM) execution with carefully constructed messaging and positioning
• Account Based Marketing (ABM) with a focus on driving new market opportunities while collaborating with Sales and ensuring program optimization
• Forecasting, analytics, reporting and data visualization
• MS Office and Google Workspace with advanced Excel/Sheets skills including PivotTables, VLOOKUP, Charts/Graphs, and more
• Salesforce, SalesLoft, and Highspot proficiency