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PLG 123: 3 Steps to a Successful PLG Business
May 21, 2020
Video
🧃
What is Product-Led Growth? How to Build a Software Company in the End User Era |
Jun 14, 2021
Article
Talking Growth Frameworks with HubSpot's Chris Miller
Jan 29, 2021
Podcast Episode
How to Benchmark Product-led Growth with OpenView Partners Blake Bartlett and Kyle Poyar
Aug 01, 2022
Article
Atlassian's Secret to Better Cross-Functional Meetings
Jul 16, 2021
Podcast Episode
The Inside Story of How Trello's Marketing Team Evolved After the Atlassian Acquisition
Aug 31, 2021
Podcast Episode
5 Traits of Successful Product-Led Growth Companies
Feb 16, 2017
Article
HubSpot's Chris Miller on Using Advanced Segmentation to Serve a Large and Diverse Audience [Podcast]
Oct 29, 2020
Podcast Episode
Balancing Online And Offline Spaces: Building A Community Around Your PLG Product
Jun 21, 2023
Podcast Episode
PLG 123: Building Product Led Growth Teams
May 21, 2020
Video

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📅 In 2016, I coined the term "Product Led Growth" (PLG) to describe the new norm for business software

👉 Build a product for end users and allow those end users to adopt it easily with a self-serve funnel

🏆 It's the model followed by today's best SaaS companies - Zoom, Slack, Datadog, Calendly and others

🎧 Check out the original take on PLG in episode #31 of the SaaStr podcast (July 2016) #throwback

👀 Read how our thinking evolved years of leading the product-led movement: https://openviewpartners.com/blog/what-is-product-led-growth/#.XUmD4OhKhyw

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