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Senior digital marketing professional with a cross-functional, flexible skillset and diverse background. Adaptable, outcome-focused approach with demonstrated leadership qualities. Strong analytical, strategic, and communication skills that deliver high-impact performance in growth environment. Team player with a “whatever it takes” attitude.
PPC Advertising – 15 years’ experience. Google, Bing, Yahoo Search Marketing, Facebook. Search, display, remarketing. Have worked with budgets up to $7M spend/month (Yahoo Search Marketing). Superlative performance with entire range of advertiser campaign requirements including research, setup, editor tools, optimization, analysis, KPIs per client needs, reporting, client management. Primary third-party tools: SEMrush, SpyFu, WordStream.
Search Engine Optimization (SEO) – 10 years’ experience. SEO audits (23-point technical and content), On- and off-page optimization and strategy. Target keywords, traffic, rank, link-building, UX, meta data, Google Search Console, sitemaps, content best practices. Follow industry best practices and standards. Primary third-party tools: Majestic, Moz, Screaming Frog.
Content Development – 10 years’ experience. AWAI- and Copyblogger-trained writer in copywriting and content. Content strategy for inbound/outbound initiatives. SEO copy, conversion-oriented copy, PPC/SEO tip blog posts, search and display ads, landing page copy, entire websites, Facebook ads, product descriptions, PPC guides/white papers, case studies. WordPress pro.
Lead gen and conversion optimization experience in B2B/B2C. Conversion Rate Optimization metrics using KPIs such as CPA. Landing Page Optimization with A/B split testing on Unbounce for B2C and B2B. eCommerce experience with Shopify platform. Deep Google Analytics experience.
Highly skilled in sales, pitching (landed Hong Kong Express Airlines as PPC/SEO client), digital marketing strategy, analysis, account management across multiple verticals with top-tier agencies and direct. Work with SMBs up to Fortune 500 clients, domestically and abroad in B2B and B2C.
Client list includes Home Depot, Hong Kong Express Airlines, Ogilvy, Honda, Hyundai, Mazda, Saatchi & Saatchi, IHG Trip Advisor, Booking.com, Starwood Hotels...
Featured expert PPC writer for Search Engine Journal, WordStream, Yahoo! Copywriting contributor for Wealthy Web Writer and American Writers & Artists Inc Barefoot Writer. Known as a “translation” writer for ability to take complex topics and simplify them for readers.