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Digital marketer adept at product ownership, product management, marketing strategy and operations. Strengths with DMP solutions, email marketing, CDP, display, Push, SMS, e-commerce, online, website, marketing orchestration, marketing architecture, and strategic vision for sales.
Presenter/moderator at Oracle Marketing Cloud MME and MCX:
- "The Keys to Acquisition: Earning and Winning Email Addresses" (3/20/2019)
- "Appending Power: Data Insights for Smarter Targeting and Personalization" (4/12/18)
- "From Churn to Earn: Turning Lapsing Subscribers into Holiday Success" (4/28/16)
- "Third-Party Data: Seeing the Promise, Proving the Value" (4/27/16)
- "Bridging the Gap Between Marketing and Commerce" (4/26/16)
- "Send-Time Optimization" (4/1/2015)
- "Driving Results with the Right Mix of Technology & Professional Services" (7/17/14)
Presenter: Oracle North American User Forums and webinar "When to Send: Leveraging Customer Data to Optimize When to Send Email" (10/1/15, 10/21/15, 1/21/16)
Guest lecturer: top-30 graduate and undergraduate business school, speaking on online marketing, with emphasis on email marketing (fall '12, winter 2013, fall '13)
Member: Advisory Board and Programming Committee of Media Post's Email Insider Summit.
Presenter: eTail West, discussing trends in open rates to convert clicks to purchases (2/18/13)
Presented a Teradata webinar on how Overstock.com leverages near real-time analytics to increase email marketing revenue. (11/28/12)
Presenter: Email Insider Summit on email marketing list growth and lead generation efforts.
Specialties: product strategy, product management, email marketing, ecommerce, direct marketing, direct mail marketing, lifecycle marketing, online marketing, digital marketing, marketing strategy, campaign strategy, cross-channel marketing, database marketing, CRM, CDP, customer segmentation, lead generation, co-registration, online retailing, project management, customer retention, customer acquisition